Post by account_disabled on Mar 11, 2024 16:01:06 GMT 10
The whole time talking at them about features instead of talking to them about benefits. This is one of the hardest concepts Ive found for businesses to grasp but it can mean the difference between mediocre content and great writing. Uncover the actual benefits that your business provides to your ideal customer dont just list the features of your product or service. Reveal the outcomes for the consumer. When you start thinking about benefits you can write content for your readers about your readers instead of writing it for yourself about yourself.
You may have seen Simon Sineks TED talk about the why. In the words of Mr. Sinek Europe Cell Phone Number List Why This concept works in marketing because the why is about connecting. The why gives your readers a point of alignment. The what just fills in the details. I would actually even tweak this point a step further however to say they buy why its important. This distinction is necessary to understanding the concept that they buy why you do it because it is aligned with their purpose not the other way around. Use a template to remember the basics Im going to assume that if you are reading a post on YouMoz youve been at least introduced to the basics of writing for the web.
And more than likely you know SEO and web principles inside out. You can recite in your sleep how to Write for a person and a stage in your buyers journey Use headers short paragraphs and lists Use longform and shortform content Utilize SEO best practices like keywords meta descriptions and H tags Cite relevant content with outbound links Include a calltoaction But a funny thing can happen when we sit down to write an actual piece of content especially if weve been doing it for a while We can get too comfortable try to move too fast and forget some of the basics. the important aspects listed above out.
You may have seen Simon Sineks TED talk about the why. In the words of Mr. Sinek Europe Cell Phone Number List Why This concept works in marketing because the why is about connecting. The why gives your readers a point of alignment. The what just fills in the details. I would actually even tweak this point a step further however to say they buy why its important. This distinction is necessary to understanding the concept that they buy why you do it because it is aligned with their purpose not the other way around. Use a template to remember the basics Im going to assume that if you are reading a post on YouMoz youve been at least introduced to the basics of writing for the web.
And more than likely you know SEO and web principles inside out. You can recite in your sleep how to Write for a person and a stage in your buyers journey Use headers short paragraphs and lists Use longform and shortform content Utilize SEO best practices like keywords meta descriptions and H tags Cite relevant content with outbound links Include a calltoaction But a funny thing can happen when we sit down to write an actual piece of content especially if weve been doing it for a while We can get too comfortable try to move too fast and forget some of the basics. the important aspects listed above out.